Strength testing is no longer the exclusive domain of elite sports teams and research labs. With the AxIT portable force plate and dynamometer system, every day health and fitness professionals now have the ability to gather precise, real-time data that informs better care and builds stronger businesses. The key to success lies in how this technology is positioned: not just as a piece of equipment, but as a strategic asset.
Reframing Care as a Data-Driven Service
One of the longstanding challenges in care is the lack of visible progress for clients. Results might improve incrementally. Without clear, objective feedback, clients can lose motivation and drop out of appointments before completing their program.
The AxIT system addresses this issue by making progress visible. From the initial assessment to discharge, it provides a measurable and repeatable framework to benchmark strength, range of motion, balance and function. Clients begin their journey with a clear snapshot of their physical status and can see precisely how they’ve improved over time. This not only enhances trust but also improves completion rates and satisfaction.
Clinics that embed AxIT force plates and dynamometer testing into their care process are finding clients more engaged, more likely to follow through with their exercise programs, and more likely to refer others. It’s about better data and more consistent results.
Turning Objective Data into Tangible Value
To capitalise on the benefits of AxIT, many businesses are shifting from session-by-session billing to structured programs. For example, a five-session care package that includes AxIT testing at the start and end becomes a more compelling offer than ad hoc appointments. One business increased its program price from £350 to £545 after including AxIT and saw client uptake increase.
Clients aren’t just paying for exercises. They’re paying for insights, accountability, and results they can understand. This model reframes the clients’ value in terms of real tangible outcomes, not just the time it takes to have an appointment.
Expanding Services and Reach
AxIT also opens the door to services beyond injury management. Businesses are using it for performance profiling, proactive strength assessments for older adults, and even full screenings for pre-season sport teams and high-activity workplaces. These sessions can be offered as standalone services or integrated into broader training or wellness plans.
By offering objective assessments, businesses attract a broader range of clients, from athletes to active retirees, many of whom are not injured but are motivated to train smarter and stay stronger for longer. This not only diversifies revenue streams but positions the business as a proactive, forward-thinking provider.
Investing in Value-Generation
AxIT is more than a force plate and dynamometry testing platform. It’s a business tool that helps health and fitness professionals:
- Improve outcomes
- Increase perceived and actual service value
- Streamline workflows
- Differentiate their service business in a competitive market
When used strategically, AxIT supports both better care and sustainable growth. It provides a framework for clear communication, stronger engagement, and ultimately, better business performance.
Curious how AxIT could fit into your business model?
Book a demo and discover how to turn data into a differentiator.